This is a wonderful read along with Walter Isaacson's book. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor. And everything is just recycled. This book is also written in the least engaging way. If you have read Steve jobs book then there is nothing new here. 
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They should appeal to anyone hoping apole bring some of that Apple magic to their own company, career, or creative endeavor. If you have read Steve jobs book then there is nothing new here.
Inside Apple
You won't be disappointed. Apple eschews typical industry practices such as the principal of general management, transparency, or the use of focus groups the lack of which, Lashinsky claims, sends the message: Customer Reviews See All.
This author seems to have the least access into apple. In a cover story for the magazine entitled The Genius Behind Steve: This is a wonderful read along with Walter Isaacson's book.
This book is also written in the least engaging way. And everything is just recycled. The company still works in mysterious ways however the book offers some really good snapshots of the inside. In a conversational style that pulls no punches, Lashinsky outlines salient factors that concurrently contribute to Apple's success and deviate from standard business practice.
Inside Apple: How America's Most Admired by Adam Lashinsky - PDF Drive
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. El legado de Steve Jobs Inside Apple.
Apple's unique organizational structure places secrecy and detailed design at the fore while using a top-down management style which allows adqm entire company including the upper echelon to focus on creating and marketing elegant products. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: While Inside Apple is ostensibly a deep dive into one, unique company and its ecosystem of suppliers, investors, employees and competitorsthe lessons about Jobs, leadership, product design and marketing are universal.
Being an avid owner and user of many Apple devices I have a better understanding of why an Apple retail store is like a magnet and draws me in every time I get close to one.
Readers especially entrepreneurs, technophiles, and businesspeople seeking an inside peek at the world's most valuable company will find Lashinsky's investigation enthralling and enlightening.
It is ironic that if anyone at Apple discloses info it is immediate termination, but yet there are some interesting accounts of private meetings and the details in this book. Lashinsky, a Senior Editor-at-Large at Fortune magazine, investigates the core lashknsky Apple before, during, and after the reign of the late Steve Jobs, not only to discover how the company works and if its success can be replicated, but also to speculate about Apple's future.
Inside Apple: How America's Most Admired--and Secretive--Company Really Works
Lashinsky compiles information about the notoriously secretive company from a variety of sources including media and interviews, though few of the interviewees agreed to be identified. After reading both I feel like I might have one foot inside the door of Apple in Lashinsjy. Most hard core fans and followers know most of this.
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